Music fans are also highly engaged audiences and it is not uncommon for music videos to garner significant amounts of traffic within the first 24 hours of release.
population accessed YouTube for music consumption on a weekly basis. Since 2010, all but one the most-viewed videos on YouTube have been music videos, signifying the platform’s shift in focus from funny, viral videos to professionally produced content. With figures like these, it comes as little surprise that the majority of the most popular videos on YouTube are music videos. “Baby Shark Dance” might be the current record-holder in terms of total views, but Korean artist Psy’s “Gangnam Style” video remained on the top spot for longest (1,689 days or 4.6 years) before ceding its spot to its successor. "Baby Shark Dance" currently has 10.41 billion lifetime views on YouTube. In January 2022, Baby Shark Dance became the first YouTube video to surpass 10 billion views, after snatching the crown of most-viewed YouTube video of all time from the former record holder "Despacito" one year before. On June 17, 2016, Korean education brand Pinkfong released their video "Baby Shark Dance", and the rest is history.
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